Marketing Focused

Marketing Focused

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Marketing Focused
Marketing Focused
Welcome to Marketing Focused

Welcome to Marketing Focused

Inspiration, innovation, and insights for growth-minded digital marketers.

Justin Cruz's avatar
Justin Cruz
Jul 21, 2024

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Marketing Focused
Marketing Focused
Welcome to Marketing Focused
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Automate the Ordinary. Master the Sacred.

Let’s be real —

AI is here. It’s not slowing down.
Marketing is evolving faster than most teams can keep up.
And in 2025, digital leaders are under more pressure than ever to perform.

But here’s the truth:

AI can automate the ordinary. Mastery is still human.

The gap is widening —
Between marketers who push buttons and those who build systems.
Between surface-level content and strategic depth.
Between noise and clarity.

This newsletter exists for those of us trying to stay on the right side of that gap.


Who I Am

I’m Justin Cruz — Director of Digital Marketing at a fast-moving SaaS company undergoing a massive transformation.

When I joined, the model was breaking.
No playbook. No roadmap.
Just the pressure to rebuild, reimagine, and relaunch.

We redesigned our website from scratch.
We built a freemium growth engine.
We launched AI tools from the ground up.
We went from legacy content to product-led SaaS — fast.

It was chaotic. It was messy. It was real.
I had to get more focused, more strategic, and more creative than ever before.

Now I’m distilling those lessons — the frameworks, workflows, and mindset shifts — to help other marketers do the same.


What You’ll Get

Every week in Marketing Focused, you’ll get real signal in a world full of noise:

  • Frameworks you can apply

  • Reflections that sharpen focus

  • Systems that scale what works

  • Insights on AI, demand gen, and what actually drives growth

This isn’t hype. This is strategy with soul.


Who This Is For

  • Marketing leaders who want to scale without burning out

  • Founders and operators building lean growth engines

  • Creatives and strategists sharpening their edge in the AI era

If you’re tired of the hacks, trends, and template spam —
And you’re ready to lead with clarity,
You’re in the right place.


Subscribe to Marketing Focused - Let’s build smarter. Simpler. More human.


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Welcome to Marketing Focused
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